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Writer's pictureMaret Oosthuizen

The Evolution of Lead Generation: From Cold Calling to Content Marketing

Updated: Mar 1

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Let’s go back in time: It’s the early 2000s, and a salesperson sits at their desk, diligently dialling one number after another, hoping to strike gold with a cold call. Fast forward to today, and the lead generation landscape looks vastly different.


evolution of sales, lead generation, modern, strategic thinking, grow bottom line, grow sales, increase sales

Businesses are redefining how they attract and engage prospects in a world dominated by digital channels and social media. Understanding the evolution of lead generation is essential for new businesses in Israel and those seeking to expand their sales function abroad. Let's embark on a journey through time to explore the transformation of lead generation strategies and how companies like GlideGrowth can help navigate this new terrain.


As businesses in Israel set their sights on global markets, the traditional methods of lead generation, such as cold calling, are only sometimes sufficient to cut through the noise.

 

Today, success lies in adopting a multi-faceted approach that harnesses the power of digital technologies and content marketing to attract, nurture, and convert leads. According to recent statistics from HubSpot, businesses that prioritize blogging as part of their content marketing strategy are 13 times more likely to see a positive return on investment (ROI) than those that don't. This highlights the shift towards inbound marketing techniques focusing on creating valuable content to attract prospects organically.


evolution of sales, lead generation, modern, strategic thinking, grow bottom line, grow sales, increase sales

Social media platforms have also emerged as powerful tools for lead generation, allowing businesses to reach highly targeted audiences and engage with them meaningfully. A study by LinkedIn found that 78% of social sellers outsell their peers who don't use social media, underscoring the importance of leveraging platforms like LinkedIn, Twitter, and Facebook to connect with prospects and build relationships.


At GlideGrowth, we understand new businesses' challenges regarding lead generation, especially in competitive global markets. That's why we offer tailored solutions to help companies in Israel expand their sales function abroad by outsourcing lead generation to our team of English-speaking executives. Businesses can tap into new markets and drive sustainable growth by leveraging our expertise in modern lead-generation techniques, such as content marketing and social media outreach.


evolution of sales, lead generation, modern, strategic thinking, grow bottom line, grow sales, increase sales

In conclusion, the landscape of lead generation has evolved significantly, with traditional methods giving way to digital strategies prioritising value and engagement. As businesses in Israel seek to expand their reach and attract new customers abroad, embracing these modern approaches is key to staying competitive. Are you ready to take your lead generation efforts to the next level?


evolution of sales, lead generation, modern, strategic thinking, grow bottom line, grow sales, increase sales

Feeling inspired to elevate your lead generation efforts and explore new opportunities for growth? Let's embark on this journey together. Whether you're a budding startup in Israel or an established business looking to expand internationally, GlideGrowth is here to support you every step of the way. Reach out to us today to discover how our tailored lead-generation solutions can help you unlock your business's full potential. Let's make waves in the global market together.


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